Become an Affiliate

Join the ShadowBet affiliate programme and partner with us to grow a reliable revenue stream. We work with publishers, streamers, content creators and marketing partners across the UK market. As a team, we focus on straightforward commercial terms, timely payments and practical support so you can promote our brand with confidence.

Programme purpose

Our affiliate programme is built to connect quality traffic sources with a regulated online casino and sportsbook offering. We aim to create fair, transparent partnerships that convert long-term. Whether you run a blog, channel or paid media operation, we provide the framework to track performance and optimise campaigns together.

Partnership benefits

Partners receive bespoke promotional materials, regular reporting and a dedicated point of contact. We offer flexible payment arrangements and timely settlements based on agreed terms. Affiliates also benefit from seasonal creative updates and new campaign briefs so promotional activity stays fresh and effective.

Commission structure

We keep our commission model clear and straightforward. Exact rates and payment terms are agreed during onboarding and documented in your partner agreement. Payouts are performance-based, with options to suit different traffic types and campaign goals. Specific percentage figures are discussed privately with each applicant.

Tracking and reporting

All partners get access to a secure tracking dashboard that displays clicks, registrations, revenue and other key metrics. We use standard tracking methods and provide postback support where needed. Reporting is updated regularly to help you identify high-performing channels and optimise campaigns quickly.

Marketing tools and support

We supply a library of creatives, landing pages and approved messaging tailored for UK audiences. Creative assets include banners, text links and screenshots optimised for desktop and mobile. Our affiliate managers offer onboarding help, campaign suggestions and A/B test ideas to improve conversion rates.

Long-term cooperation

We look for partners who aim to build sustainable traffic and mutual growth. Long-term collaborators receive priority support, early access to promotional material and flexible commercial reviews. The Shadow Bet team values open communication and regular performance reviews to keep partnerships productive.

To apply or discuss a partnership, contact our affiliate team at [email protected]. We review applications promptly and will outline the next steps to get you set up.